THE DIGITAL MARKETING TEAM

Roles within a Digital Marketing team:

• Marketing Strategist/ Manager – Managing all marketing for the company and activities within the marketing department. Developing the marketing strategy for the company in line with company objectives. Co-ordinating marketing campaigns with sales activities. Overseeing the company’s marketing budget. Creation and publication of all marketing material in line with marketing plans. Planning and implementing promotional campaigns. Manage and improve lead generation campaigns, measuring results. Overall responsibility for brand management and corporate identity

• Social Media Manager – A social media manager is responsible for developing and executing social media strategies as well as reporting back and turning results into insights.
• SEO – SEO Managers are responsible for planning, implementing and managing a company’s overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy.
• Web Developer/ Technical Specialist – The role is responsible for designing, coding and modifying websites, from layout to function and according to a client’s specifications. Strive to create visually appealing sites that feature user-friendly design and clear navigation.
• Campaign Planner – Campaign managers devise and run marketing campaigns for products, services or events that target consumers or other businesses. Usually working under a head of marketing but managing a marketing team, campaign managers oversee campaigns in a variety of formats.
• PPC Strategist – In charge of planning and executing any paid ad content.
• Graphic Designer/ Content Creator – Creates any content that is to be used in social media campaigns, PPC campaigns or on the website.
• Data Analyst – Turns all data collected into readable reports and advises on any changes that must be made.

The Importance of working as a team:

When working as part of a Digital Marketing team it is vital to work cohesively with your coworkers and constantly liaising with them to find out what has been done and what needs to be done…

The benefits of working as part of a larger team and the drawbacks of working on your own are:

• A team can get a lot more done in a lot less time that one person working on their own can.
• When in a team you can communicate with the rest of the team to get insights into what needs to be done. If you weren’t effectively communicating then multiple people could end up doing the same thing or nobody would do it at all.
• In a team, it is easy to give and receive help with any tasks that require assistance.
• A team can include many coworkers with a variety of different skill sets. This means that you can work together to accomplish a multitude of different tasks whereas when working in isolation you have only your own limited skill set.
• Working as a team increases productivity and keeps everyone on task.
• Working in a team allows everyone to know the aims and goals of the campaign.

Sources:

JellyFish
iCrossing
RocketMill