All of the variables affect SEO: Valid Code Fresh Content Quality Content WordPress Load Speed AMP Security User Experience Colour Combinations Text Legibility Alt Tags XML Sitemap Keyword Use Image Optimisation <h1> <title> Meta Description Server Location 300 Words Minimum Original Content Readability Breadcrumbs Youtube Videos Well Structured Site (Silo Structure) Mobile Friendly Domain Name... Continue Reading →
Coding Session 8 – Logic & Javascript
What is Binary? 1= True/Yes 0= False/No What is Computational Logic? A term that describes the decision-making process used in programming and writing algorithms. Decomposition - Breaking down a complex problem or system into smaller, more manageable parts Pattern Recognition - Looking for similarities among and within problems Abstraction - Focusing on the important information only,... Continue Reading →
Coding Session 5 – HTML & Web Stacks
HTML (Hypertext Markup Language) = The language of the web. HTML4 = More standard but doesn't explain what it is (Div) HTML5 = AKA Semantic HTML, provides more of an explanation as to what's happening on the page (Header) NO CAPITALS NO SPACES Always need an opening tab < > and a closing tag... Continue Reading →
Coding Session 1
How the internet works? Open Browser -Connect to internet through ISP URL/Search - Domain Name Server (DNS) Hit Enter Show Page - Domain Name - Server Host - ISP provides hosting Usage of browsers: Dynamic vs Static Dynamic (Content Management System) can be changing all the time, updating all the time. Can be updated by anyone... Continue Reading →
Session 19
Implementation of digital & social media strategies After agreeing a marketing strategy the next step is to put it into practice! Considerations: Respond to positive and negative comments. Protect company reputation. optimise click through, conversions and website traffic. Definition: Real-Time Data - Information that is delivered immediately after it's collected. Google Analytics reports have a 24hr... Continue Reading →
Session 14.5
TECHNIQUES TO INFLUENCE “Persuasion is about creating and environment that lets two or more people find common ground and beliefs. The fine line between persuasion and manipulations revolves around intent. Typically persuasion has a very positive connotation while manipulation does not” – Dave Lakhani in Persuasion: The Art of Getting What our Want RESEARCH THE... Continue Reading →
Session 14
THE DIGITAL MARKETING TEAM Roles within a Digital Marketing team: Marketing Strategist/ Manager - Managing all marketing for the company and activities within the marketing department. Developing the marketing strategy for the company in line with company objectives. Co-ordinating marketing campaigns with sales activities. Overseeing the company’s marketing budget. Creation and publication of all marketing material... Continue Reading →
Session 5
19/10/18 Segmentation What is segmentation? Segmentation is simply the process of dividing and organising the population into meaningful and manageable groups – or segments - so that you can tailor your cultural offer and communications to the preferences of each group. Why segment? If you want to persuade someone to do something (like attending an... Continue Reading →
Session 4
12/10/18 Relationship Marketing Relationship marketing is all about creating long term customer loyalty through a variety of different methods. Do you agree or disagree with these points: Customer expectations are often higher online than they are offline. - Agree: People always expect to see the best prices online and they expect the best customer service... Continue Reading →
Session 2
28/09/18 The Product Lifecycle The product lifecycle is a theoretical model that describes/predicts the stages a product goes through during its lifetime. It can be used to forecast sales trends, work out which markets to target and where to position the product, analyze and manage a product portfolio, and to focus whether or not to... Continue Reading →
The Reuben Bowers Apprenticeship Experience 