The Marketing Mix: A Case Study

28/09/18 For this case study, I am going to explain how Playstation uses each stage of the marketing mix in their digital marketing. Product: Playstation's biggest product is the PlayStation 4 (PS4), which was released in November 2013 and has sold 81.2 million units as of July 2018. How does PlayStation add digital value to... Continue Reading →

Session 1

21/09/18 MARKETING MIX: Traditional framework to help marketers plan your approach to marketing. NOT a checklist but a way to get you to think of how you can mix different elements together to produce an effective strategy. We have to develop these ideas for digital as now marketing is now much more a 2 way... Continue Reading →

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